List of Illustrations vii\\\\r\\\\nAcknowledgments ix\\\\r\\\\nIntroduction 1\\\\r\\\\n1. Kretek Agriculture: Hierarchy and Subjugation 29\\\\r\\\\n2. Hand-Rolling Kretek: Class and Gender Paternalism 61\\\\r\\\\n3. Machine-Rolling Kretek: Gamification and Individualization 98\\\\r\\\\n4. Branding Kretek: Influence and Creativity in the Gig Economy 122\\\\r\\\\n5. Selling Kretek: Co-opting Inde…