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Teknik Publisitas

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DAFTAR ISI Halaman\\\\r\\\\nKata Pengantar .............................................................ii\\\\r\\\\nBAB I: PUBLISITAS MEDIA\\\\r\\\\n? Publikasi & Media .....................................................1\\\\r\\\\n? Perbedaan PR & Publisitas ........................................3\\\\r\\\\n? Jenis jenis Publisitas ..................................................8\\\\r\\\\n? Biarkan orang lain bicara .........................................19\\\\r\\\\n? Kekurangan & Kelebihan Publisitas .........................21\\\\r\\\\nBAB II: PERIKLANAN PUBLIC RELATIONS (PERIKLANAN KORPORAT)\\\\r\\\\n? Perbedaan Iklan & Publisitas ....................................25\\\\r\\\\n? Iklan Public Relations ...............................................30\\\\r\\\\n? Fungsi Periklanan Korporat ......................................35\\\\r\\\\n? Jenis jenis Iklan Korporat ..........................................37\\\\r\\\\n? Penulisan Naskah Iklan .............................................55\\\\r\\\\nBAB III : PRODUKSI MEDIA PUBLIC RELATIONS\\\\r\\\\n? Press Release dan Berita ..........................................68\\\\r\\\\n? Kesalahan PR dalam membuat Press Release ..........69\\\\r\\\\n? Jenis jenis Press Release ...........................................73\\\\r\\\\n? Backgrounders (Fact Shett) ......................................82\\\\r\\\\nBAB IV:KEAHLIAN MENULIS\\\\r\\\\n? Proses Penulisan ......................................................88\\\\r\\\\n1. Perencanaan ........................................................89\\\\r\\\\n2. Penulisan .............................................................90\\\\r\\\\n3. Evaluasi ................................................................94\\\\r\\\\nContoh Release I ......................................................95\\\\r\\\\nContoh Release II .....................................................98\\\\r\\\\nContoh Release III ....................................................99\\\\r\\\\nKESIMPULAN........................................................................100

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Detail Information

Series Title

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Call Number

659.2 Kuk t

Publisher

Jawa Timur : Umsida Press., 2019

Collation

iii, 100 hlm. : 21 cm

Language

Indonesia

ISBN/ISSN

978-623-7578-02-4

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Public relations
Ilmu Komunikasi
Manajemen Publisitas Modern dan Digital

Specific Detail Info

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Statement of Responsibility

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