Text

Marketing 7.0: A Guide for Thinking Marketers in the Age of AI

---

Contents \\r\\n\\r\\nPart 1: The Path to the Human Mind\\r\\nChapter 1: The Path to Marketing 7.0: Why Social Media, Artificial Intelligence, and Immersive Tech Unlock the Human Mind\\r\\nChapter 2: The Threats of Artificial General Intelligence: Why Minds and Machines Must Coexist for Better Marketing\\r\\nChapter 3: The Pitfalls of Marketing in the Digital World: Why Performance and AI Obsessions Kill Authenticity\\r\\nChapter 4: The Challenges of Engaging Augmented Humans: Why Filtering, Fragmentation, and Frugality Define the New Market\\r\\n\\r\\nPart 2: The Keys to Unlocking the Human Mind\\r\\nChapter 5: The Mind-Centric Marketing: A Guide for Thinking Marketers in the Age of AI\\r\\nChapter 6: The Cognitive Mapping: Observing the Human Mind in Action to Extract Deep Customer Insights\\r\\n\\r\\nPart 3: Essential Marketing Stimuli for Engaging the Human Mind\\r\\nChapter 7: Brand Storytelling: Leveraging Three Storytelling Paths into the Customer\\\'s Mind\\r\\nChapter 8: Value Proposition: Tapping into Human Biases to Guide Mental Trade-Offs\\r\\nChapter 9: Selling Approach: Building Trust to Convert with Confidence\\r\\nChapter 10: Customer Experience: Designing Memorable Moments to Inspire Advocacy

---

Availability

Detail Information

Series Title

-

Call Number

658.8 Phi m

Publisher

Hoboken, New Jersey : John Wiley & Sons, Inc., 2026

Collation

v, 234 hlm. : 23,5 cm

Language

English

ISBN/ISSN

978-1-394-32986-1

Classification

658.8 Phi m

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Marketing - Technological innovations
Artificial intelligence - Economic aspects
Strategic marketing

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment