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Entrepreneurship

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CONTENTS \\\\r\\\\n \\\\r\\\\nPart 1: The Entrepreneurial Perspective\\\\r\\\\nChapter 1: The Entrepreneurial Mind-Set\\\\r\\\\nChapter 2: Corporate Entrepreneurship\\\\r\\\\nChapter 3: The Social Entrepreneurship and the Entrepreneurial Process\\\\r\\\\n\\\\r\\\\nPart 2: Creating and Starting the Venture\\\\r\\\\nChapter 4: Creativity, Innovation, and Innovation Types\\\\r\\\\nChapter 5: Assessment of Entrepreneurial Opportunities\\\\r\\\\nChapter 6: Legal Forms of Business Organization\\\\r\\\\n\\\\r\\\\nPart 3: Financing the Venture\\\\r\\\\nChapter 7: The Business Plan: Creating and Starting the Venture\\\\r\\\\nChapter 8: Sources of Capital\\\\r\\\\nChapter 9: Informal Risk Capital, Venture Capital, and Going Public\\\\r\\\\n\\\\r\\\\nPart 4: Managing, Growing, and Exiting the Venture\\\\r\\\\nChapter 10: Strategic Planning and the Entrepreneurial Venture\\\\r\\\\nChapter 11: Marketing Strategies for Entrepreneurs\\\\r\\\\nChapter 12: E-Commerce and Entrepreneurship\\\\r\\\\nChapter 13: Sources of Additional Financing\\\\r\\\\nChapter 14: Global Entrepreneurship and Innovation\\\\r\\\\nChapter 15: Pricing Decisions & Ethical/Legal Challenges

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Availability

Detail Information

Series Title

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Call Number

338.04 Rob e

Publisher

New York : McGraw-Hill Education., 2020

Collation

xxiii, 581 hlm. : 25,2 x 20 cm

Language

English

ISBN/ISSN

978-1-260-56562-1

Classification

338.04 Rob e

Content Type

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Media Type

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Carrier Type

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Edition

11

Subject(s)

New business enterprises
Entrepreneurship
Small business management

Specific Detail Info

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Statement of Responsibility

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