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Found 1 from your keywords: author="Christy Natalia Rondon...
cover
Brand Love Perspektif Gen Z
Comment Share
Aditya PandowoChristoffel M. O. MintardjoChristy Natalia RondonuwuDjurwati SoepenoSilvya L. Mandey

DAFTAR ISI 4 | DAFTAR GAMBAR 5 | Bab 1: Manajemen Merek 6 | A. Konsep dan Definisi 6 | B. Syarat Nama Merek 7 | C. Karakteristik Merek 10 | D. Elemen Merek 12 | Bab 2: Brand Love 18 | A. Konsep dan Definisi 18 | B. Dimensi 19 | C. Aspek 23 | D. Evolusi 24 | Bab 3: Faktor Pendorong Brand Love 31 | A. Faktor Anteseden 31 | B. Faktor Mediasi 44 | C. Faktor Moderasi 46 | Bab 4: Dampak Brand Love 51…

Edition
-
ISBN/ISSN
978-634-7297-94-5
Collation
87 hlm. : ilus; 15,5 x 23 cm
Series Title
-
Call Number
658.834 Adi b